Visit Boerne Advisory Board

City Council Chambers

Agenda — 25 items

1. 1 UNOFFICIAL MINUTES TO QUARTERLY MEETING OF THE VISIT BOERNE ADVISORY BOARD RONALD C. BOWMAN COUNCIL CHAMBERS 447 North Main Street BOERNE, TX 78006 July 9, 2026 – 4:00 p.m.
2. 1. CALL TO ORDER – 4:00 PM
3. 2 Present: Chairman Tommy Mathews, Vice-Chair Guy Sanders Board Members: Emily Carvalho, Lillian Oler, Monica Smith-Winters, Todd Hatch, Tran Dong
4. 3 Tommy Mathews welcomed new board member, Tran Dong, to the Visit Boerne Advisory Board. Tran introduced herself saying she is the Director of Operations and Finance for The Bevy Hotel and provided a quick background for herself.
5. 2. CITIZENS COMMENTS:
6. 3. APPROVE MINUTES
7. 6 a. Approve Minutes from Quarterly Meeting of April 9, 2026 2026-301
8. 6 There were no public comments.
9. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
10. 8 a. Fair Market Share Reports - Hill Country Competitive Set 4th Qtr. Ended 12/31/2025 and Comparative to 12/31/2024 Year Ended 12/31/2025 and Comparative to 12/31/2024 1st Qtr. Ended 3/31/2026 and Comparative to 3/31/2025 2026-302
11. 9 b. Smith Travel Research Overview October through December 2025 January through December 2025 January to June 29, 2026 2026-303
12. 10 c. Traffic Summaries Hotel Reports-4th Qtr 2025, YE 2025, 1st Qtr 2026 Hill Country Mile Rpts-4th Qtr 2025, YE 2025, 1st Qtr 2026 2026-304
13. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
14. 12 a. Current/Recent Advertising Creative 2026-305
15. 13 b. Influencer Status Report 2026-306
16. 6. RECEIVE UPDATE ON DEPARTMENT
17. 15 a. Tourism Industry Update 2026-307
18. 16 b. Groups / Collaboration Update 2026-308
19. 7. RECEIVE ADVISORY BOARD MEETING DATES FOR 2026
20. 18 a. 2026 Regular Meetings Schedule 2026-309
21. 8. COMMENTS FROM BOARD & Staff
22. 20 Nick Montagno, Director of Operations
23. 9. ADJOURNMENT
24. 22 Attest: Jeanette Teague_________________________ Visit Boerne Assistant Director
25. 24 Approved: ___________________________ Chairman Tommy Mathews

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