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January 28, 2025 ·5:00 PM Final ·Council Work Session

Council Chambers 200 West Walker Street

Agenda PDF Minutes PDF Official record ↗

Agenda — 17 items

  1. 1 The City Council of the City of League City, Texas, met in a work session in Council Chambers at 200 West Walker Street on the above date at 5:00 p.m.
  2. 1. CALL TO ORDER AND ROLL CALL OF MEMBERS
  3. 2 Mayor: Nick Long City Council Members: Andy Mann Tommy Cones Tom Crews Courtney Chadwell Justin Hicks Chad Tressler Sean Saunders City Manager: John Baumgartner Assistant City Manager: Rick Davis Assistant City Manger-CFO: Angie Steelman Interim City Attorney: Michelle Villarreal City Secretary: Diana M. Stapp Chief of Police: Cliff Woitena Executive Director of Capital Projects Ron Bavarian Executive Director of Development Services: Christopher Sims Director of Finance: Kimberly Corell Director of Human Resources/Civil Service: James Brumm Director of Parks & Cultural Services: Chien Wei Director of Public Works: Jody Hooks
  4. 2. PUBLIC COMMENTS
  5. 3. PRESENTATION AND DISCUSSION REGARDING THE BALLPARK AT LEAGUE CITY SPONSORSHIPS
  6. 4 Mayor Pro Tem Cones called the meeting to order at 5:00 p.m. and called the roll. All members of Council were present except Mayor Long.
  7. 4. ADJOURNMENT
  8. 6 _______________________ NICK LONG MAYOR
  9. 7 CERTIFICATE OF NOTICE
  10. 7 Lauren Siple, Business Development Manager for The Ballpark at League City, gave a presentation. The Ballpark at League City - Partnerships and Sponsorships What is our Vision for The Ballpark at League City? To enhance revenue while maintaining a long-term self-sustaining facility that minimizes taxpayer dollars. The Vision is to create a facility that is profitable, efficiently run, and contributes positively to the local economy without needing public funding. What purpose do sponsorships serve? Provide financial support towards facility needs/enhancements. Build positive relationships with patrons, citizens, and the business community. Exhibit brand exposure/marketing opportunities. Enhance the overall fan/customer experience. Provide stability and opportunity for long-term partnerships. Allow for facility upgrades, improvements, and future expansion opportunities. Help create a self-sustaining enterprise that minimizes public funds support. Better enable reinvestment and debt retirement. Contribute positively to the local economy. How does the sponsorship execution work? Start by creating a comprehensive sponsorship package/proposal. Outreach/connect with different businesses. Be open to negotiations and sponsor needs. Establish a deal/agreement and terms. Maintain good relationships beyond the agreement itself. Properly demonstrate the value the facility holds that align with sponsor’s vision. City of Allen Proposal “Credit Union of Texas Event Center” Facility and structure naming rights. Presenting sponsor of adult and youth leagues. Exterior digital marquee presence. On-site activation. Website presence. Print and digital marketing exposure. Prominent fixed signage. Employee and client entertainment options. City of Youngsville, Louisiana – Youngsville Sports Complex Sponsorship Opportunities: Facility Naming Rights Page, Soccer Field Naming Rights, Double Play Baseball & Softball Outfield Signage, Double Play Baseball & Softball Backstop, Main Pavilion Naming Rights.
  11. 8 This is to certify that the above Notice of Meeting was posted on the bulletin board of City Hall of the City of League City, Texas, on or before the 24th day of January, 2025 prior to 12:30 p.m. as well as the City's public internet webpage, www.leaguecitytx.gov and was posted in accordance with the Texas Open Meetings Act, Chapter 551, Government Code.
  12. 8 Comparable facility sponsorship breakdowns: 1. The Diamonds @ Daily Park – Rosenberg, TX – Starts @ $1,500 for a single banner up to Field Sponsorships @ 15K; 2. CAYB – Conroe Area Youth Baseball – Conroe, TX – Starts at $500 for a single banner up to Scoreboard Sponsors @ $6,500; 3. Westlake Athletic & Community Center – Westlake, TX – Tiered from Bronze @ $5K up to Platinum @ $10,500; 4. PSA – Plano Sports Authority – Plano/McKinney, TX – Starts @ $1,500 for a single banner up to Field Sponsorships @ $15K; 5. Texas Heavy Hitters Sports – Houston, TX – Tiered from Bronze @ 5K up to Platinum @ $50K; 6. Wichita Falls ISD – Wichita Falls, TX – Tiered from Bronze @ $3500 up to Platinum @ 10K 7. Youngsville Sports Complex – Youngsville, LA – Most aligns with our complex ranging from $2K to $87K for naming rights; 8. Chappapeela Sports Park, Hammond, LA – Starts @ $500 for a banner up to Elite Sponsor @ $30K 9. Brandon Parks & Rec – Brandon MI – Starts @ $1,500 up to $15K 10. TAAF (Texas Amateur Athletic Federation) Games – Multi – Tiered Sponsorships from $500 up to $25K The Ballpark at League City Sponsorship Proposal – Our Audience, Maximizing ROI, Ballpark Naming Rights, Individual Field Naming Rights, Indoor Soccer Naming Rights, Outdoor Multi-purpose Field Naming Rights, Clubhouse Naming Rights, Playground Naming Rights, Baseball Mound Sponsorship, Stadium Seating Sponsorship, Digital Scoreboard Advertisement Potential Revenue on Naming Rights for The Ballpark – Annually: Ballpark Naming Rights - $97,000, Field Naming Rights - $18,000, Indoor Soccer Pavilion Rights - $21,000, Outdoor Soccer/Multi-sports Rights - $8,000, Clubhouse Naming Rights - $22,000, Playground Naming Rights - $7,000, Batting Cage Naming Rights - $7,000, Potential revenue annually with sponsorships listed - $180,000. 5-Year Terms with Sponsorships Listed: Ballpark Naming Rights - $485,000, Field Naming Rights - $82,000, Indoor Soccer Pavilion Rights - $92,500 – Outdoor Soccer/Multi-Sports Rights - $35,000, Clubhouse Naming Rights - $97,500, Playground Naming Rights - $32,500, Batting Cage Naming Rights - $32,500. Potential Revenue for a 5-Year Term: $857,000 Potential Sponsorships/Visual Aids – Red Bull, UTMB – Fostering relationships with local businesses are important when seeking sponsorships because they offer potential long-term sustainability, strong relationships, and tremendous expertise when it comes to enhancing our facility. HEB – HEB is strongly invested in sponsoring and supporting several facilities, organizations, and teams in the State of Texas, e.g., San Antonio Spurs, Houston Rockets, Houston Livestock Show and Rodeo, Texas Museums and art exhibits, Houston Chevron, and so many more! Put Your Family in the Stands! – Sponsorship opportunities for individuals to purchase. How can small businesses contribute? Support specific events or programs, Offer in-kind donations: merchandise, printed materials, Promotional items, etc., Provide interactive activities at events to engage with customers. Different levels of sponsorships – Potential Large Sponsors (National), Chamber Contacts (Local), City Partners/Vendors, Large Community Employers, Houston Area Employers, Individual Sponsorships. Summary – Sponsorships will empower us to make the Ballpark the best it can be by: Driving immediate and long-term financial growth, Providing a new stream of revenue for reinvestment in the facility and debt retirement, Minimize taxpayer burden, Build positive relationships throughout the community. We truly appreciate your support of The Ballpark. We are prepared to move forward with this initiative and are interested in hearing your feedback.
  13. 9 The City Council of the City of League City, Texas reserves the right to meet in closed session on any of the items listed above should the need arise and if applicable pursuant to authorization by Title 5, Chapter 551 of the Texas Government Code: 551.071 Consultations with Attorney, 551.072 Deliberations about Real Property, 551.073 Deliberations about Gifts and Donations, 551.074 Personnel Matters, 551.076 Deliberations about Security Devices, and 551.087 Deliberations Regarding Economic Development Negotiations.
  14. 10 ________________________ DIANA M. STAPP CITY SECRETARY (SEAL) MINUTES APPROVED: February 11, 2025
  15. 10 At 5:25 p.m. Mayor Pro Tem Cones said, there being no further business this meeting is adjourned.
  16. 11 _________________________________________________________________________ NOTE: In compliance with the Americans with Disabilities Act, this facility is wheelchair accessible and accessible parking spaces are available. Requests for special accommodations or interpretive services must be made at least 48 hours prior to this meeting. Please contact the City Secretary's Office at 281-554-1030 or by FAX 281-554-1020. _________________________________________________________________________
  17. 12 Any invocation that may be offered during the ceremonial portion of the City Council meeting shall be the voluntary offering of a private citizen, to and for the benefit of the Council. The views or beliefs expressed by the invocation speaker have not been previously reviewed or approved by the Council and do not necessarily represent the religious beliefs or views of the Council in part or as a whole. No member of the community is required to attend or participate in the invocation and such decision will have no impact on their right to actively participate in the business of the Council.