Visit Boerne Advisory Board

City Council Chambers

Agenda — 34 items

1. 1 OFFICIAL MINUTES TO QUARTERLY MEETING OF THE VISIT BOERNE ADVISORY BOARD RONALD C. BOWMAN COUNCIL CHAMBERS 447 North Main Street Boerne, TX 78006 January 16, 2025 – 4:00 p.m. (Rescheduled from January 9, 2025)
2. 1. CALL TO ORDER – 4:00 PM ▶ jump to 0:04
3. 2 Present: Vice-Chair Guy Sanders, Board Members: Nicole Chapman, Emily Carvalho, Brad Wilson, Paula Lay. Chairman of the Board, Tommy Mathews joined the meeting at 4:18. Absent: Ross Partlow
4. 3 a. Make any necessary announcements.
5. 2. PUBLIC COMMENTS:
6. 4 Vice-Chairman Guy Sanders called the meeting to order at 4:01 p.m.
7. 3. APPROVE MINUTES ▶ jump to 0:28
8. 6 a. Approve Minutes from Regular Quarterly Meeting of October 10, 2024. 2024-665
9. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
10. 8 a. Fair Market Share Report - Hill Country Competitive Set 3rd Quarter Ended 9/30/24 and Comparative to 9/30/2023 2024-666 ▶ jump to 0:44
11. 9 b. Smith Travel Research Overview 3rd Quarter Ended 9/30/2024, and January - December 2024 2024-667 ▶ jump to 2:48
12. 10 c. Datafy Traffic Summaries 3rd Quarter Ended 9/30/2024 and Comparative to 9/30/2023 2024-668 ▶ jump to 3:27
13. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
14. 12 a. Current/Recent Advertising Creative 2024-669 ▶ jump to 15:07
15. 13 b. Influencer Status Report 2024-670 ▶ jump to 17:30
16. 6. RECEIVE UPDATE ON DEPARTMENT
17. 15 a. Tourism Industry Update 2024-671 ▶ jump to 30:13
18. 16 b. Groups/Collaboration Update 2024-672 ▶ jump to 32:40
19. 7. 2024 HOTEL OCCUPANCY TAX GRANT EVENT SUMMARIES (AWARDED APRIL 2023)
20. 18 a. Texas Corvette Association Annual Open Car Show - April 20, 2024 2024-673 ▶ jump to 39:04
21. 19 b. Tour de Boerne, Inc. - June 29, 2024 2024-674 ▶ jump to 41:00
22. 20 c. North American Lutheran Church Continental Youth Gathering - July 1-4, 2024 2024-675 ▶ jump to 43:05
23. 21 d. Hill Country Mile Rod Run - October 11-13, 2024 2024-676 ▶ jump to 41:58
24. 8. RECEIVE ADVISORY BOARD MEETING DATES FOR 2025
25. 23 a. 2025 Hotel Occupancy Tax Fund Application Process Schedule 2024-677 ▶ jump to 43:30
26. 24 b. 2025 Regular Meetings Schedule 2024-678 ▶ jump to 44:40
27. 9. COMMENTS FROM BOARD & STAFF ▶ jump to 45:09
28. 10. ADJOURNMENT
29. 27 Next regularly scheduled meeting will be held on April 10, 2025.
30. 28 s/s Larry Woods_________________________ Visit Boerne, Director
31. 29 CERTIFICATION I hereby certify that the above notice of meeting was posted on the 13th day of January 2025 at 4:00 p.m.
32. 30 s/s Jeanette Teague______________________ Secretary
33. 31 NOTICE OF ASSISTANCE AT THE PUBLIC MEETINGS The City Hall building is wheelchair accessible. Access to the building and special parking is available at the northeast entrance of the building. Requests for auxiliary aids and special services must be received forty-eight (48) hours prior to the meeting time by calling the City Secretary at 830-249-9511.
34. 32 Pursuant to Section 30.06 Penal Code (trespass by license holder with a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a concealed handgun. Pursuant to section 30.07 Penal Code (trespass by license holder with an openly carried handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a handgun that is carried openly.