docketcity.com

Visit Boerne Advisory Board

July 10, 2025 ·4:00 PM Final

City Council Chambers

Agenda — 27 items

  1. 1 OFFICIAL MINUTES QUARTERLY MEETING VISIT BOERNE ADVISORY BOARD RONALD C. BOWMAN CITY COUNCIL CHAMBERS 447 North Main Street Boerne, TX 78006 July 10, 2025 - 4:00 p.m.
  2. 1. CALL TO ORDER – 4:00 PM ▶ jump to 0:05
  3. 2 In Attendance: Chairman Tommy Mathews, Vice-Chair Guy Sanders, Board Members Ross Partlow, Paula Lay, Emily Carvalho, and Todd Hatch. Absent: Nicole Bishop
  4. 3 Tommy Mathews called the meeting to order at 4:00 p.m.
  5. 2. CITIZENS COMMENTS:
  6. 3. APPROVE MINUTES ▶ jump to 0:56
  7. 6 a. Approve Minutes from Quarterly Meeting of April 10, 2025 2025-318
  8. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
  9. 8 a. Fair Market Share Reports - Hill Country Competitive Set 4th Qtr. Ended 12/31/2024 and Comparative to 12/31/2023 YE 12/31/2024 and Comparative to YE 12/31/2023 1st Qtr. Ended 3/31/2025 and Comparative to 3/31/2024 2025-319 ▶ jump to 2:21
  10. 9 b. Smith Travel Research Overview October to December 2024 January to December 2024 January to June 2025 2025-320 ▶ jump to 14:52
  11. 10 c. Datafy Traffic Summaries Hotel Reports - 4th Qtr. 2024, YE 2024, 1st Qtr. 2025 Hill Country Mile Rpts - 4th Qtr. 2024, YE 2024, 1st Qtr. 2025 2025-321 ▶ jump to 17:14
  12. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
  13. 12 a. Current/Recent Advertising Creative 2025-322 ▶ jump to 36:55
  14. 13 b. Influencer Status Report 2025-323 ▶ jump to 42:12
  15. 6. RECEIVE UPDATE ON DEPARTMENT
  16. 15 a. Tourism Industry Update 2025-324 ▶ jump to 44:25
  17. 16 b. Groups/Collaboration Update 2025-325 ▶ jump to 49:04
  18. 17 c. Hotel Occupancy Tax Grants Update 2025-326 ▶ jump to 46:30
  19. 7. RECEIVE ADVISORY BOARD MEETING DATES FOR 2025
  20. 19 a. 2025 Regular Meetings Schedule 2025-327
  21. 8. COMMENTS FROM BOARD & STAFF
  22. 9. ADJOURNMENT
  23. 22 Approved: _______________________________ Chairman Tommy Mathews
  24. 23 CERTIFICATION I hereby certify that the above notice of meeting was posted on the 7th day of July 2025 at 4:00 p.m.
  25. 24 Attest: ________________________________ Jeanette Teague, Secretary
  26. 25 NOTICE OF ASSISTANCE AT THE PUBLIC MEETINGS The City Hall building is wheelchair accessible. Access to the building and special parking is available at the northeast entrance of the building. Requests for auxiliary aids and special services must be received forty-eight (48) hours prior to the meeting time by calling the City Secretary at 830-249-9511.
  27. 26 Pursuant to Section 30.06 Penal Code (trespass by license holder with a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a concealed handgun. Pursuant to section 30.07 Penal Code (trespass by license holder with an openly carried handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a handgun that is carried openly.