Visit Boerne Advisory Board

City Council Chambers

Agenda — 28 items

1. 1 OFFICIAL MINUTES TO QUARTERLY MEETING OF THE VISIT BOERNE ADVISORY BOARD RONALD C. BOWMAN COUNCIL CHAMBERS 447 NORTH MAIN ST. BOERNE, TX 78006 OCTOBER 9, 2025 – 4:00 p.m.
2. 1. CALL TO ORDER – 4:00 PM ▶ jump to 0:06
3. 2 Present: Chairman Tommy Mathews, Vice-Chair Guy Sanders, Board members: Todd Hatch, Emily Carvalho, Nicole Chapman Absent: Paula Lay, Ross Partlow
4. 3 a. Make any necessary announcements. 2025-513
5. 2. CITIZENS COMMENTS:
6. 3. APPROVE MINUTES ▶ jump to 1:59
7. 6 a. Approve Minutes from Quarterly Meeting of July 10, 2025 2025-514
8. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
9. 8 a. Fair Market Share Reports - Hill Country Competitive Set - 2nd Quarter Ended June 30, 2025 and Comparative to June 30, 2024 2025-515 ▶ jump to 2:41
10. 9 b. Smith Travel Research Overview - 2nd Quarter Ended Jun 30, 2025 and Comparative to June 30, 2024 2025-516 ▶ jump to 3:35
11. 10 c. Datafy Traffic Summaries - 2nd Quarter Ended June 30, 2025 and Comparative June 30, 2024 2025-518 ▶ jump to 4:28
12. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
13. 12 a. Current/Recent Advertising Creative 2025-519 ▶ jump to 17:57
14. 13 b. Influencer Status Report 2025-520 ▶ jump to 22:32
15. 6. RECEIVE UPDATE ON DEPARTMENT
16. 15 a. Tourism Industry Update 2025-521 ▶ jump to 25:07
17. 16 b. Groups/Collaboration Update 2025-522 ▶ jump to 29:19
18. 7. RECEIVE ADVISORY BOARD MEETING DATES FOR 2026 ▶ jump to 29:24
19. 18 a. 2026 Regular Meetings Schedule 2025-523
20. 8. COMMENTS FROM BOARD & STAFF
21. 9. ADJOURNMENT
22. 21 Next regularly scheduled meeting will be held on January 8, 2026.
23. 22 Approved: _____________________________ Chairman Tommy Mathews
24. 23 CERTIFICATION I hereby certify that the above notice of meeting was posted on the 3rd day of October 2025 at 4:00 p.m.
25. 24 s/s Jeanette Teague______________________ Secretary
26. 24 Attest: ___________________________ Jeanette Teague, Secretary
27. 25 NOTICE OF ASSISTANCE AT THE PUBLIC MEETINGS The City Hall building is wheelchair accessible. Access to the building and special parking is available at the northeast entrance of the building. Requests for auxiliary aids and special services must be received forty-eight (48) hours prior to the meeting time by calling the City Secretary at 830-249-9511.
28. 26 Pursuant to Section 30.06 Penal Code (trespass by license holder with a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a concealed handgun. Pursuant to section 30.07 Penal Code (trespass by license holder with an openly carried handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a handgun that is carried openly.