Visit Boerne Advisory Board

City Council Chambers

Agenda — 33 items

1. 1 OFFICIAL MINUTES TO QUARTERLY MEETING OF THE VISIT BOERNE ADVISORY BOARD 447 North Main Street Boerne, TX 78006 January 8, 2026 – 4:00 p.m.
2. 1. CALL TO ORDER – 4:00 PM
3. 2 Present: Chairman Tommy Mathews, Vice-Chair Guy Sanders, Board Members Ross Partlow, Paula Lay, Todd Hatch Absent: Board Members Emily Carvalho, Nicole Chapman
4. 2. CITIZENS COMMENTS:
5. 3. APPROVE MINUTES FROM REGULAR QUARTERLY MEETING OF:
6. 5 a. Approve Minutes from Quarterly Meeting of October 9, 2025 2025-637
7. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
8. 7 a. Fair Market Share Reports - Hill Country Competitive Set 3rd Quarter Ended 9/30/2025 and Comparative to 9/30/2024 2025-638
9. 8 b. Smith Travel Research Overview 3rd Quarter Ended 9/30/25 and January - December 2025 2025-639
10. 9 c. Datafy Traffic Summaries 3rd Quarter Ended 9/30/2025 and Comparative to 9/30/2024 2025-640
11. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
12. 11 a. Current/Recent Advertising 2025-641
13. 12 b. Influencer Advertising 2025-642
14. 13 c. Official Boerne Visitor Guide 2025-643
15. 6. RECEIVE UPDATE ON DEPARTMENT
16. 15 a. Tourism Industry Update 2025-644
17. 16 b. Groups/Collaboration Update 2025-645
18. 7. 2025 HOTEL OCCUPANCY TAX GRANT EVENT SUMMARIES (AWARDED APRIL 2024)
19. 18 a. Texas Corvette Association Annual Open Car Show 2025-646
20. 19 b. Tour de Boerne, Inc. 2025-647
21. 20 c. Hill Country Mile Rod Run 2025-648
22. 8. RECEIVE ADVISORY BOARD MEETING DATES FOR 2026
23. 22 a. 2026 Hotel Occupancy Tax Fund Application Schedule 2025-649
24. 22 HOT Fund Grant Summarization and Discussion
25. 23 b. 2026 Regular Meetings Schedule 2025-650
26. 9. COMMENTS FROM BOARD & STAFF
27. 10. ADJOURNMENT
28. 26 Next regularly scheduled meeting will be held on April 9, 2026
29. 27 Approved: _________________________ Chairman Tommy Mathews
30. 28 CERTIFICATION I hereby certify that the above notice of meeting was posted on the 2nd day of January 2026 at 4:00 p.m.
31. 29 Attest: ______________________ Jeanette Teague, Secretary
32. 30 NOTICE OF ASSISTANCE AT THE PUBLIC MEETINGS The City Hall building is wheelchair accessible. Access to the building and special parking is available at the northeast entrance of the building. Requests for special services must be received forty-eight (48) hours prior to the meeting time by calling the City Secretary at 830-249-9511.
33. 31 Pursuant to Section 30.06 Penal Code (trespass by license holder with a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a concealed handgun. Pursuant to section 30.07 Penal Code (trespass by license holder with an openly carried handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law), may not enter this property with a handgun that is carried openly.