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Visit Boerne Advisory Board

July 9, 2026 ·4:00 PM Final

City Council Chambers

Agenda PDF Official record ↗

Agenda — 25 items

  1. 1 AGENDA QUARTERLY MEETING OF THE VISIT BOERNE ADVISORY BOARD RONALD C. BOWMAN COUNCIL CHAMBERS 447 North Main Street BOERNE, TX 78006 July 9, 2026 – 4:00 p.m.
  2. 1. CALL TO ORDER – 4:00 PM
  3. 3 Chairman Tommy Mathews to welcome Tran Dong, Director of Sales for The Bevy Hotel to the Visit Boerne Advisory Board.
  4. 2. PUBLIC COMMENTS:
  5. 3. APPROVE MINUTES
  6. 6 a. Approve Minutes from Quarterly Meeting of April 9, 2026 2026-301
  7. 4. RECEIVE PRESENTATION ON HOTEL PERFORMANCE
  8. 8 a. Fair Market Share Reports - Hill Country Competitive Set 4th Qtr. Ended 12/31/2025 and Comparative to 12/31/2024 Year Ended 12/31/2025 and Comparative to 12/31/2024 1st Qtr. Ended 3/31/2026 and Comparative to 3/31/2025 2026-302
  9. 9 b. Smith Travel Research Overview October through December 2025 January through December 2025 January to June 29, 2026 2026-303
  10. 10 c. Traffic Summaries Hotel Reports-4th Qtr 2025, YE 2025, 1st Qtr 2026 Hill Country Mile Rpts-4th Qtr 2025, YE 2025, 1st Qtr 2026 2026-304
  11. 5. RECEIVE UPDATE ON MARKETING & ADVERTISING
  12. 12 a. Current/Recent Advertising Creative 2026-305
  13. 13 b. Influencer Status Report 2026-306
  14. 6. RECEIVE UPDATE ON DEPARTMENT
  15. 15 a. Tourism Industry Update 2026-307
  16. 16 b. Groups / Collaboration Update 2026-308
  17. 7. RECEIVE ADVISORY BOARD MEETING DATES FOR 2026
  18. 18 a. 2026 Regular Meetings Schedule 2026-309
  19. 8. COMMENTS FROM BOARD & Staff
  20. 20 Nick Montagno, Director of Operations
  21. 9. ADJOURNMENT
  22. 22 s/s Jeanette Teague_________________________ Visit Boerne Assistant Director
  23. 23 CERTIFICATION I hereby certify that the above notice of meeting was posted on the 3rd day of July 2026 at 4:00 p.m.
  24. 24 s/s Jeanette Teague____________________ Assistant Director
  25. 25 NOTICE OF ASSISTANCE AT THE PUBLIC MEETINGS The City Hall building is wheelchair accessible. Access to the building and special parking are available at the northeast entrance to the building. Requests for auxiliary aids and special services must be received forty-eight (48) hours prior to the meeting time by calling the City Secretary at 830-249-9511.